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Thanks for sharing this, I had never heard of this method.

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I struggle with the whole idea of a social science. It is so dominated by theory and opinion and the empirical evidence tends to be weak - demographics and their related statistics and such like. It's too easily manipulated by dogmatic analysis. These kinds of disciplines call themselves sciences because they accrete a certain amount of 'objectivity' legitimacy from doing so, which they otherwise would not have, being largely subjective and opinion based. Am I wrong?

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